UAE Finds is a growing Instagram-based platform that curates and promotes popular Dubai-based products to a Pakistani audience. The vision behind the brand was to make high-quality UAE items accessible and appealing to shoppers in Pakistan through engaging, relatable content.
Mazin Digital was brought on board to help shape the brand from scratch—building its Instagram presence, defining its content style, and running highly targeted Meta (Facebook & Instagram) ad campaigns to drive awareness, engagement, and product inquiries. The objective was to grow the page organically while generating cost-effective results through performance marketing.
New Brand Without Social Presence: Starting from zero followers with no defined brand tone or visual identity.
Cross-Border Targeting: Marketing UAE-based products to a Pakistani audience required careful audience segmentation, cultural alignment, and price sensitivity.
Low Trust for New Pages: New followers needed consistent, credible content to trust the page before engaging or making inquiries.
Product Variety vs. Focus: Balancing the promotion of a wide range of products without confusing the audience or weakening brand recall.
Cost Control in Ads: Keeping ad costs low while reaching the right audience with product-specific messaging.
We designed and launched UAE Finds’ Instagram page from scratch, creating a bold, consistent visual identity and posting strategy focused on product value, trust signals, and audience relatability. Our team created content themes around best-sellers, lifestyle use cases, and product unboxings to build familiarity and engagement.
To scale visibility and generate leads, we ran strategic Meta campaigns targeting Pakistani buyers interested in Dubai products. We used custom and lookalike audiences, story-first ad formats, and strong call-to-actions (DM, WhatsApp, or page follow) to maximize performance. The result was rapid follower growth, high engagement, and steady inbound inquiries—positioning UAE Finds as a reliable online product discovery platform.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
UAE Finds – Dubai Brands for a Pakistani Audience
Social Media Management · Meta Ads Campaigns · Brand Building
On-going
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