Themaffect is a dermatologist-led skincare brand that needed a strong digital foundation to launch and scale its products online. The client approached us for a full-suite digital solution—starting from website development to growth-focused performance marketing.
Our team at Mazin Digital delivered a user-centric eCommerce website, implemented SEO strategies for long-term visibility, and ran high-converting paid campaigns across Google and Meta platforms.
New Brand in a Saturated Market: Differentiating Themaffect in a highly competitive skincare niche with limited brand recognition.
Fresh Domain Authority: With no prior SEO setup, organic visibility was initially low, requiring a strategic content and backlink approach.
Strict Ad Guidelines: Advertising skincare products demanded compliance with Meta and Google ad policies to avoid disapprovals.
Conversion-Focused UX: The brand needed a modern, trustworthy online store that could turn first-time visitors into loyal customers.
Audience Definition: Identifying and reaching the right demographics for each product category was key for efficient ad spend.
We developed a fast, conversion-focused eCommerce website for Themaffect, designed to highlight their dermatologist-backed skincare credibility. The site was optimized for mobile, included clean navigation, and showcased trust-building elements like product education, reviews, and certifications. Alongside development, we implemented a complete SEO strategy targeting high-intent skincare keywords and structured content to improve long-term organic visibility.
For paid growth, we launched targeted Google Ads (Search & Performance Max) and Meta campaigns (Facebook & Instagram) to drive sales and build brand awareness. Our team crafted ad creatives tailored to skincare audiences and set up smart funnel strategies with retargeting, A/B testing, and audience refinement to ensure strong ROI across platforms.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Themaffect.com
Website Development & Performance Marketing
3 Months
Our team will answer all your questions. We ensure a quick response.
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