Mellow Kasa is an emerging textile brand focused on premium-quality home textiles in the Pakistani market. With a strong product offering but limited digital exposure, the brand partnered with us to amplify its online reach through performance marketing. Leveraging our industry experience from similar textile projects, we focused solely on managing and optimizing their Google Ads campaigns to drive sales and visibility.
Mellow Kasa entered the digital advertising space in a highly competitive niche, where established brands dominate both search and shopping ads. The brand had no prior Google Ads data, limited conversion tracking setup, and low-quality product feeds, making campaign optimization difficult in the initial phase. Another key challenge was building brand visibility and customer trust without additional support from organic or social marketing efforts.
We started by setting up a well-structured Google Ads account tailored for both search and shopping campaigns. Our team optimized product feeds, implemented conversion tracking, and performed keyword research based on buyer intent. With continuous A/B testing and budget reallocation strategies, we maximized return on ad spend (ROAS) and helped Mellow Kasa compete effectively despite being a newer brand. By leveraging high-performing ad formats and tailoring messaging to seasonal trends, we ensured consistent visibility and sales growth through Google Ads alone.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Mellow Kasa
Google Ads Management
On-going
Our team will answer all your questions. We ensure a quick response.
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