HomeMaintenanceDubai.ae is a full-service home maintenance provider based in Dubai, offering everything from AC repair and plumbing to deep cleaning and electrical services. The client approached Mazin Digital to create a digital ecosystem that could generate leads consistently, improve brand credibility, and stand out in a highly competitive local market.
Our scope included designing and developing a conversion-focused website, implementing local SEO strategies, launching performance marketing campaigns across Google and Meta, and managing their social media presence. The goal was not only to drive traffic but to convert visitors into real service inquiries—fast and efficiently.
High Competition in Local Market: Competing with dozens of local home service providers that had stronger brand recognition and long-standing SEO footprints.
Service Diversity: Communicating a wide range of services clearly without overwhelming the user experience or diluting SEO relevance.
Lead Generation Optimization: Creating a site and campaign strategy that encouraged instant action—calls, WhatsApp messages, or quote requests—especially from mobile users.
Ad Platform Compliance: Ensuring ad creatives and landing pages followed policies around service-related promotions, especially for urgent repairs or technical services.
Consistency Across Social Channels: Building a professional, trustworthy brand image across Instagram and Facebook, where many customers seek service reviews and promotions.
We developed a clean, mobile-first website with fast loading speeds, intuitive navigation, and localized service landing pages to capture search traffic and boost SEO. The site featured clear CTAs, trust-building elements like testimonials and Google Maps integration, and WhatsApp click-to-chat for instant communication.
Our digital marketing strategy included localized SEO to improve visibility in Google Search and Maps. We ran high-intent Google Ads (Search & Performance Max) targeting users searching for emergency repairs and scheduled maintenance. On Meta, we launched lead-gen campaigns with creatives focused on trust, speed, and convenience. Additionally, we managed their social media pages with engaging posts, service highlights, and seasonal offers to build credibility and keep the brand active in users’ minds.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
HomeMaintenanceDubai.ae
Website Development · SEO · Google & Meta Ads · Social Media Management
On-going
Our team will answer all your questions. We ensure a quick response.
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