EdgeDXB is a leading property maintenance and cleaning services provider in Dubai, offering a comprehensive range of solutions such as AC duct cleaning, deep home cleaning, piping, electrical, painting, ELV systems, and more. With operations dating back to 2016, the brand has built strong recognition in AC cleaning and maintenance services across residential and commercial sectors. Our partnership involved redesigning their digital presence, running Google Ads and Meta campaigns, and producing ad creatives tailored to convert leads for this diverse technical-services offering.
Competitive Local Services Landscape: The Dubai home maintenance market features many established providers. EdgeDXB needed to distinguish itself across all service categories while maintaining a consistent brand voice.
Wide Service Range: Communicating varied services clearly and effectively without overwhelming potential clients or diluting marketing focus.
Lead Acquisition Across Platforms: Converting website visitors into actions like service bookings, WhatsApp messages, or quote requests—especially through mobile engagement and multilingual scenarios.
Ad Policy Compliance: Ad creatives needed to align with Meta and Google requirements for service-based businesses, avoiding claims or misleading messaging.
Visual Consistency: Producing compelling creative assets (images, banners, motion graphics) that reflect EdgeDXB’s reliability across its technical and cleaning services.
We developed a fast-loading, mobile-responsive website featuring dedicated service landing pages, trust signals (certifications like NAFA, IAQA, ISIAQ), and a streamlined booking process with clear CTAs. The site highlighted service benefits with compelling visuals and local credibility.
Our performance marketing strategy included localized Google Ads (Search and Performance Max) targeting high-intent keywords for services like “Dubai AC duct cleaning” or “deep home cleaning in Dubai.” Concurrently, we launched Meta campaigns with service-specific creatives—testimonials, before/after visuals, and motion banners—to drive engagement across Facebook and Instagram. We closely monitored conversions—form fills, clicks, WhatsApp inquiries—and optimized campaigns using A/B testing and audience segmentation to maintain efficient ROAS.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
EdgeDXB – Dubai’s Property Maintenance & Technical Services Platform
Google Ads · Meta Campaigns · Creative Design
On-going
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